Show me something built to last Or something built to try

Innovation is the creation of better or more effective products, process, services, technologies, or ideas that are accepted by markets, governments, and society.  It is the widespread impact to society that makes innovation, not invention, so critically important to public policy, education, and economic development – the Macro- Entrepreneurial Trilogy.

Specifically, it is the use of a new idea or method that differentiates innovation from invention, which refers more acutely to the idea creation    Think tanks, like the National Science Foundation and other centers of innovation have long sought to fund the advancement of research, but today  more than ever the linkages to the overall benefit to society and commercialization models are equally important to their efforts.

Gabriel Tarde was the first educator to define the innovation decision process as an iterative series of steps; First Knowledge, Create an Attitude, Make a Decision to Adopt or Reject, Implementation and Use, Confirmation of Decision that today remain the very foundation of Customer Development in Lean Startup thinking.



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